December 7, 2023

Olive Oil: a Funeral Oration

I Come to Bury, Not to Praise!

Friends, countrymen, lend me your ears; I come to bury Olive Oil, not to praise him. The evil that Olive Oil does lives after him; The good is often interred with the bottles; So let it be with Olive Oil!!

It is just a bit arrogant of me to poach Anthony’s words, but like Cesar, Olive Oil deserves a proper Funeral Oration, now that it has become so expensive and no one wants it.

Man made drought seriously impacted olive farming and shrunk supply, traders can no longer inflict their pity prices on producers, and consumers are suddenly, and unexpectedly faced with a real price, determined by real market forces.

If it were so, it was a grievous fault. But they are honourable Traders; So are they all, all honourable men!

And anyway many oils there are to be used instead of the villain. None are better, some good, most will slowly kill you. And the good news is Traders will provide them!

When I roam amongst the shelves of supermarkets, I see oil of the 22 harvest (sell by 24) marked up in price as if it was new oil freshly made or purchased. in this new rich market…

If it were so, it was a grievous fault. But they are honourable Traders; So are they all, all honourable men!

The real impact of this years smallest ever harvest, has not yet been seen, because large companies are not buying, their business model simply does not work, and a dislocation has to happen somewhere, unless governments step in and make the loss a public burden.

But I am not here to praise olive oil! 

In fact it has become so expensive that it costs almost like motor oil. Do you believe it? almost as much as motor oil, the one we buy for our cars? You must be kidding!

No i am not,  we spend more for the oil we put in our car than for the oil we eat and make our loved ones eat. Let alone what they feed us in many restaurants and fast foods!

But I am not here to praise olive oil! 

Nor am I here to make you think that premium olive oil costs like the Synthetic Oil you use in your car, because your car deserves a better treatment than yourself or your loved ones!

I think we have to urgently  fix this, I suggest we start dressing our salads with premium engine oil! Which crazy being would waste such expensive oil in an engine!

O judgment! thou art fled to brutish beasts, and men have lost their reason. 

If you still have your reason, or maybe want to regain it, let me spend some words in favour of high quality Organic Olive Oil :-) !

Use our Organic Olive Oil for nourishing Your Well-Being:

  • Culinary Excellence: Immerse your senses in the rich aromas and smooth complexity of our newly pressed olive oil, a product of this year’s harvest and a testament to exceptional freshness.
  • Scientifically Proven Health Benefits: Beyond its distinguished green taste, our olive oil is a powerhouse of scientifically proven health benefits, making it a valuable addition to your daily routine.

Scientifically Validated Health Claims:

  • Heart Health: Numerous studies have shown that the monounsaturated fats in olive oil, specifically oleic acid, contribute to maintaining healthy cholesterol levels and supporting cardiovascular well-being.
  • Anti-Inflammatory Properties: The polyphenols in our olive oil act as natural anti-inflammatories, playing a pivotal role in reducing inflammation and supporting your body’s defence mechanisms.
  • Rich in Antioxidants: Olive oil is abundant in antioxidants, such as Vitamin E and polyphenols, which help neutralize free radicals and contribute to overall health and vitality.
the wait is over

Thank you for being a part of our journey toward well-being and culinary excellence. For any inquiries or to delve deeper into the science behind our olive oil, and culinary nutrition feel free to respond to this email or drop me a line at info@oleaprilis.com and we will tell you what we know!

Toscano Organic Olive Oil
In recycled metal tins
6×500 ml

2023 harvest!
Fresh, fruity  and pungent, obtained from a blend of olives from our trees of the Frantoio, Moraiolo, Pendolino and  Leccino cultivars.

Olea Prilis  Olive Oil expresses the excellent sensations and nutritional virtues of the Tuscan olive trees. Extracted a few hours after picking using state of the art technology, stored in oxygen free containers for optimum preservation. Sold in elegant recycled metal tins, ideal for storage and efficient shipping.

Sold in packs of 6 or 12 pieces.  

From: €18.33

write to:  info@oleaprilis.com to order

RECIPES & PAIRING

All recipes with our oil.

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